April 2018

April 18, 2018

Grill Flavor à la Symrise Complies with New EU Requirements

— Symrise develops safe grill taste that meets new EU requirements
— Grillicious ensures the highest quality, the best taste and an attractive cost profile

Summer is just around the corner, and the first rays of sunshine are already enticing many people outdoors to their barbecue grills. Symrise has developed a taste solution that imparts a natural grill taste to snacks, sauces, meat products and the like. Grillicious is an excellent alternative to conventional grill flavorings which, from April 22, 2018, onwards, may no longer be used due to an EU regulation.

As a result of the implementation directive of the European Union (EU) from 2012, the food industry is now required to offer taste solutions that comply with the regulation, yet at the same time still ensure the same taste experience. With Grillicious, Symrise provides food manufacturers with a suitable solution for their products. “We developed Grillicious on the basis of the new EU requirements and were thus able to expand our high-quality and reliable range of flavorings and ingredients,” explains Simone Ehbrecht, Marketing Director of the Culinary EAME Flavor Division at Symrise. “With Grillicious, our customers get a grill flavor with the authentic grilled taste that they prefer. It also fulfills the requirements of the laws pertinent to them and can even be labeled as natural.”

Sustainable and with a stable price-performance ratio

Grillicious is derived from plant-based oils and can be labeled as a natural flavor. Symrise’s own, company-internal production guarantees sustainable and responsible processing by the Holzminden-based company, and ensures that customers receive a reliable and approved product for their own applications. Furthermore, Grillicious ensures a stable price-performance ratio and a consistent taste profile in the food to be enjoyed.

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Contact

Christina Witter
Press & Media Relations

 

Phone: +49 (0) 5531 90 2182
E-mail: christina.witter(at)symrise.com

Reinhard Muehe
Online Media & Digital Communications

 

Phone: +49 (0) 5531 90 1192
E-mail: reinhard.muehe(at)symrise.com