November 2018

November 02, 2018

Gulfood Manufacturing 2018: Symrise is naturally well positioned in a rapidly expanding market

— The Middle East follows trend of conscious nutrition
— Huge trade show in Dubai – a hub for targeted company activities in the region
— Symrise presents diverse innovations for more natural enjoyment

Authentic foods, fresh ingredients, sustainable enjoyment – the trend of healthy and conscious nutrition is also sweeping through the Middle East. Symrise is well prepared for this: At the “Gulfood Manufacturing 2018” trade show in Dubai, the fragrance and flavoring manufacturer will present a variety of concepts for healthy and wholesome foods with outstanding taste at booth S3-B6.

From November 6 to 8, 2018, approximately 1,600 exhibitors from around the world will show what they have to offer at one of the largest international trade shows of the food processing industry. Symrise will take this invitation to exchange knowledge in the metropolis of Dubai. “The Middle East is a dynamic region with enormous potential,” said Sofiane Berrahmoune, Sub Regional Director Flavor Africa Middle East at Symrise. “What happens here influences the entire Middle East, the Indian subcontinent, Asia, Africa and also Europe.” This is a strongly growing market for which the global fragrance and flavor specialist develops customized products of the highest quality.

“Our analyses clearly show that a crucial change has taken place in the Middle East: Here, consumers also increasingly want to eat healthier, which translates into an ever-increasing demand for natural foods,” elaborates Berrahmoune. “In addition to the desires of the customers for more authenticity, the individual countries are prescribing the regulations accompanying the increasing health awareness.” These regulations should encourage food and beverage manufacturers to offer more products with considerably less sugar, salt and fat.


Healthy nutrition with taste – in many forms

Symrise uses the best that nature has to offer to create authentic tastes. Thanks to its experience extending over 100 years and its approximately 30,000 products, Symrise is optimally prepared. Therefore, the taste expert sees itself as a pioneer on the way toward enjoyable healthy nutrition. Accordingly, the company will show a variety of natural food and beverage concepts at Gulfood Manufacturing. This includes, for example, a cucumber-lemon-mint flavored water with reduced-sugar and a non-dairy iced chocolate drink as well as a Greek yogurt with acerola and chia seeds and cupcakes with Symrise vanilla taste. All in all, Symrise will present approximately 70 cakes, snacks, dairy products, and drinks this year.


Taste with a Middle Eastern twist

Authentic natural tastes, such as dates or cinnamon, continue to play an important role in the culinary culture of the Middle East, and are attractive to the palates of consumers in the region. “Symrise was the first specialist for fragrance and flavorings to present at Gulfood Manufacturing,” emphasizes Sofiane Berrahmoune, also pointing out the future-oriented approach of the company. “Most of all, we are looking forward to impressing with healthy and tasty innovations once again this year. This way, we are supporting our customers around the world with the development of equally delicious and authentic foods for a growing number of health-conscious consumers.”

The Gulfood Manufacturing takes place at the Dubai World Trade Centre in the United Arab Emirates and is considered to be the biggest trade show for the food processing industry in the region. Symrise will present at booth S3-B6.

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Christina Witter
Press & Media Relations

 

Phone: +49 (0) 5531 90 2182
E-mail: christina.witter(at)symrise.com

Reinhard Muehe
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