Flavor

— All juices have proven efficacy

— Suitable for a wide range of cosmetics

— Certified organic and fully traceable

 

Symrise launches a series of freshly pressed plant juices within its Actipone® range. Manually pressed without the use of any solvents, the juice varieties are fully traceable and certified organic. Their proven effects in cosmetic applications range from moisturizing properties to soothing and antioxidant ones.

Consumers associate green smoothies with fresh, natural and healthy benefits provided in an easy-to-consume format. Some years ago, fruit smoothies became a trend, with people appreciating the quick and convenient vitamin boost they offered. Now, the trend has evolved to green smoothies, which offer alternatives to the standard fruity options, chock-full of green leafy components and vegetables. This “green smoothie” trend originated in the US and the UK and is now spreading around the globe.

At Symrise too, fruits and vegetables with proven in-vitro tested efficacies play an important role as natural ingredients in cosmetics. For this reason, the Cosmetic Ingredient Division is now extending its range of offerings to include freshly pressed plant juice varieties that can easily be incorporated into cosmetic applications.

Customers will benefit from a unique and natural product range, backed-up by substantiated data from efficacy studies and supported by market insight and formulation concepts. The plant juice varieties are suitable for a vast number of cosmetic applications and beyond, e.g. hair, face and body care.

Traditional plants have long been used in food, as tea and for herbal medicines and skin care. Their effectiveness thus has a long and robust history. State-of-the-art in-vitro screening has confirmed that fresh plant juices have especially strong antioxidant capacities as well as soothing and moisturizing properties. For ginger, additional skin-brightening properties were confirmed. Gentle manual pressing directly after harvesting ensures the preservation of the plant’s valuable ingredients.

All plant juices from Symrise have received a unique, new INCI name because within the INCI standards the descriptor “juice” has been previously used for mainly fruits and vegetables. Symrise is the first company offering the cosmetic industry fresh-pressed plant juices derived from the whole plant or the roots.

An additional plus is the local and organic farming that meets the increasing consumer demand for natural sourcing. The plants are harvested near their production site to obtain the freshest, most unadulterated and most natural juice possible. Also most of the plants for Symrise plant juice varieties are grown organic and fully traceable back to the field; the Ecocert certification is underway. Dandelion, horsetail, melissa, ribwort and stinging nettles are grown and harvested in Germany. High-grade ginger juice from Sri Lanka rounds out the portfolio.

“With this new area of application for traditional plants, we’re giving our customers the opportunity to create trendy and inspiring plant concepts for different product categories,” says Simon Peter, Global Product Manager Botanicals at Symrise. “Our freshly pressed plant juices transfer the green juicing trend to cosmetics with fresh, unadulterated, effective and organic ingredients.”

The Actipone® "Fresh Plant Juices" range was honored with third place in the 2015 BSB Innovation Award in the category “Most Innovative Natural Products – Raw Materials” during the 2015 in-cosmetics in Barcelona.

About Symrise
Symrise is a global supplier of fragrances, flavorings, cosmetic base materials and substances, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.
Its sales of more than € 2.1 billion in the 2014 fiscal year place Symrise among the top three companies in the global flavors and fragrances market. Headquartered in Holzminden, Germany, the Group is represented in over 40 countries in Europe, Africa, the Middle East, Asia, the United States and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise thus takes sustainability into account in every part of its corporate strategy. The company was awarded the German Sustainability Award in 2012. In 2013, Symrise was certified as a “Green Company” by DQS. Symrise – always inspiring more…

www.symrise.com


Media Contact:
Bernhard Kott
Phone: +49 (0)5531 90-1721 
E-mail: bernhard.kott@symrise.com

Christina Witter
Phone: +49 5531 90-21 82
E-mail: christina.witter@symrise.com