Symrise Launches KeraSym™ Rescue at in-cosmetics in São Paulo
— Symrise presents natural hair care innovation in Latin America
— Amazon complex repairs and protects hair damaged by bleaching and dyeing
— Technical seminar about the product at in-cosmetics LATAM
Symrise is launching its innovative hair care ingredient KeraSym™ Rescue at in-cosmetics 2017 in Latin America. The substance helps regenerate bleached damaged hair and uses ingredients from Symrise Amazon. Symrise has developed the novelty in its hair care center in São Paulo. Visitors can inform themselves at in-cosmetics Latin America at the Symrise Booth H10. The industry trade show in-cosmetics Latin America is exclusively dedicated to personal care ingredients and takes place from September 20 to 21, 2017 in São Paulo.
Hair modifying processes, such as coloring and bleaching damage the hair in the long run. It can become brittle, dry and loses vitality. In some regions, up to 70% of consumers regularly buy specific products for chemically damaged hair. Symrise has gained these finding from its own consumer insights. Combining these consumer needs with their thorough hair care expertise, the researchers have developed KeraSym™ Rescue.
Protection against damage induced by bleaching and dyeing hair
KeraSym™ Rescue is an exclusive, 100 % natural ingredient. Symrise sources the raw materials through its location within Symrise Amazon where it also engages within the local communities. The product combines the strengths of Cupuaçu and Cocoa into a unique composition. KeraSymTM Rescue is able to protect the keratin from the damaging processes of bleaching, dyeing and heat exposure. It can be used in shampoos, conditioners, hair oils and hair treatments that are used at home or by hair professionals.
Hair care specialist holds presentation at in-cosmetics
Marcia Paula, Global Product Director for Hair Care, will present a technical seminar about the technology behind KeraSym™ Rescue on September 21, 2:45PM in Theater 1. Visitors of In-Cosmetics LATAM 2018 can discover the complete range of Symrise Cosmetic Ingredients and also detailed information about the hair care innovations at booth H 10.
In-cosmetics LATAM in São Paulo brings together more than 200 international exhibitors and over 4,000 Latin American cosmetics manufacturers. Its aim is to foster innovation in the areas of ingredients and technology as well as to provide business and networking opportunities.
Marcia Paula, Global Product Director for Hair Care
Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.
Its sales of more than € 2.9 billion in the 2016 fiscal year make Symrise a leading global provider in the flavors and fragrances market. Headquartered in Holzminden, Germany, the Group is represented by more than 90 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more…