Taste, Nutrition & Health | Corporate

— Symrise is extending an invitation to a customer event in the London Docklands
— The taste experts will showcase innovative solutions for evolving consumer preferences
— The United Kingdom is considered particularly progressive when it comes to food trends
— Snackification and flexitarianism characterize the modern food lover’s dietary style

Standardized eating patterns are fading as the traditional trio of breakfast, lunch and dinner seldom fits into the rhythm of modern people’s lives. The trend moves toward more agile, flexible diets; smaller meals and healthy plant-based snacks. Rising to the challenge, Symrise will present natural product concepts and taste solutions for contemporary savory meals and sweet treats at the NeoFood customer event in November 2019.

The trends of “snackification” and “flexitarianism” are causing a sweeping change in our lifestyle. Eating habits are evolving throughout the EMEA economic region. Mobility, variability and many smaller meals are becoming increasingly important. “Our consumer studies have shown that in the future, modern consumers will eat up to six snacks per day rather than the traditional three large main meals,” explains Frank Hoeving, Managing Director NE at Symrise. Accordingly, the taste experts will present a large variety of innovative solutions for modern diets on November 20 at NeoFood 2019 in the London Docklands.

Modern diets are flexible

“Many people’s lifestyles are much less regulated today than even just a few years ago,” continues Hoeving. “Many consumers are dissatisfied with conventional products and want new ones that are oriented to their changed lifestyles.” For instance, flexitarians want to be able to switch at any time from healthy, sustainable meat products to a wholesome vegetarian diet. The United Kingdom is considered a trendsetter in this development and is therefore particularly suitable as an international platform for Symrise’s consumer-oriented innovations.

Symrise fulfills consumer demands

“We are pleased to introduce our product ideas, which were inspired by our industry experts, to our partners at NeoFood 2019,” says Frank Hoeving. “Together, we develop solutions that increase both consumer satisfaction and our customers’ commercial success.” Delicious meals, healthy snacks, dairy alternatives, sweet treats and indulgent beverages are included in the varied Symrise trade show portfolio. All based specifically on Symrise consumer research, these products are perfectly suited to meet the demand for food that is just as uncomplicated as it is flexible, healthy and tasty.

The NeoFood trade show takes place on November 20, 2019, from 11:00 a.m. to 5:00 p.m. on the second floor of the Crowne Plaza in the London Docklands.