Translating consumer trends as key drivers for innovation
What do consumers want? Which macrotrends shape consumer packaged goods? How does the current polycrisis affect preferences and buying patterns? What’s the future for taste, nutrition & health?
Today’s consumers expect a lot from the food and beverage products they choose. They are looking for options that are sustainable, healthy, tasty and much more. But how do these expectations translate into consumer trends, what do these trends mean for the food and beverage industry and how can we best respond?
With trendscope™ we identify and decode the latest consumer trends and investigate how they drive innovation in food and beverage products. We use these insights to translate consumer trends into innovative food and beverage concepts with inspiring taste, nutrition and health solutions to contribute to the development of consumer preferred products.
