Taste, Nutrition & Health

symlife™ taste balancing supports in making good-for-you products taste great

Over the past decades, consumers, retailers and regulators have grown increasingly aware of the detrimental health effects associated with immoderate sugar, sodium and fat intake, such as obesity and cardiovascular diseases. While government bodies and health institutions advocate a reduction of these, for example through labeling and taxes, taste still drives consumer preference.

Symrise maintains a long-standing research and development program delivering taste balancing solutions against this macro-trend. The symlife™ portfolio helps to bridge taste gaps in good-for-you products like sugar or sodium reduced food and beverages. This makes them taste great and actively promotes everyday health, everywhere.

symlife™ Taste Balancing
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Great taste for good-for-you products and healthier lifestyles

After more than two decades of delivering winning taste balancing solutions, Symrise operates an extensive toolbox: Our symlife™ portfolio helps make good-for-you products taste great and actively contributes to healthier and more sustainable diets.

symlife™ provides a holistic approach to bridge taste gaps for products in 3 areas:

Taste

Taste

Optimizing overall taste profiles of products to create winning taste

Nutrition

Nutrition

Enabling great taste in products with optimized nutritional profiles like sugar-reduced food and beverages

Health

Health

Offering balanced and tasty everyday products that make healthier eating easy

While consumers desire good-for-you products, taste continues to drive consumer preference. However, taste perception is a complex process. Any change in the food or beverage matrix can influence overall product liking. Adding desirable or removing unwanted ingredients often result in a taste gap that impacts consumer preference.

We support food and beverage manufacturers with a global approach combining the understanding of natural ingredients and recipes, legal requirements, product and process development with our core taste expertise and deep market understanding to develop consumer preferred products.

Symrise’s ambition is to provide best-in-class integrated taste balancing solutions which leverage our market leading capabilities and complementary partners’ ecosystems. We deliver against the consumer need of great taste in good-for-you products by providing solutions in the following 6 areas:

symlife™ wheel of solution areas
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Our strengths - your benefits

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Consumer and market understanding

Symrise employs a wide array of sensory and analytical tools to understand evolving market trends and consumer needs around good-for-you products. To generate these insights, we work with a broad variety of proprietary and external tools like Symvision AI™, trendscope™ and Urban Taste Safaris™.

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Taste capabilities

To support the reformulation of good-for-you products, we leverage our extensive portfolio of taste solutions: juiciness, mouthfeel, masking, flavor protection technologies and synergistic top notes. Our modular approach addresses onset, intensity, richness and finish of the respective taste profile. 


Symvision AI™ Taste Design

Symrise’s Symvision AI™ Taste Design  is a platform of state-of-the-art modelling and AI driven prediction tools for faster and improved taste design. They are used by our flavorists in product development and process data inputs from existing product prototypes to predict the characteristics and performance (e.g. liking, costs, sensory profile and interactions) of potential product formulations. This combination of cutting-edge AI and unparalleled flavorist expertise enables us to predict sensory profiles, optimize formulations and bridge taste gaps. 

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Natural taste balancing solutions

Symrise sets itself apart with a leading range of natural taste balancing solutions. It includes industry leading patent strength in naturally optimizing sweet taste profiles and rebalancing mouthfeel in sugar reduced products.

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Application expertise

Thanks to Symrise’s decade spanning experience, application know-how and analytical capabilities, we can employ our taste balancing toolbox to precisely tailor the modulation solution to the specific customer’s end uses and formula needs.

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Ecosystem approach

Collaborating with external expert partners allows us to deliver the best possible taste for products low in sugar. In this, we combine decades of exclusive in-house research with leading experts in their field of both academia and industry.

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Regulatory understanding and consultancy

Our in depth understanding of the global regulatory context of taste modulation is a differentiator for Symrise: Our regulatory team helps customers navigate the complex regulatory landscape to determine market relevant labeling and on pack claims.

The value for our customers are taste solutions that work in their end product, drive preference via great taste, are cost effective and give them a unique edge versus many for their competitors with a natural label and robust supply chain.

Which taste would YOU like to balance?

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