Taste, Nutrition & Health

— Unique and regional relevant beef flavors through Chefs UnitedTM

— Combination of culinary insights, technology and culinary expertise

— Suitable for use in a large variety of culinary applications

With discover beefTM, Symrise is expanding its expertise in beef flavors. Its culinary insights tool Chefs UnitedTM and thorough understanding of consumers worldwide helped to develop a range of beef flavors and top notes with regional relevance to customers. Technological and culinary expertise turns these insights into authentic and long-lasting flavors for a broad range of culinary applications.

Consumers worldwide consider beef as one of the most important and precious kinds of meat. The preparation of beef is in its own right, an art, and therefore chefmanship. There is a sensational variety offered in the taste of beef creating an intense culinary experience in every kitchen around the world.

With discover beefTM, Symrise offers a range of authentic flavors with regional relevance for applications such as bouillons, soups, sauces, ready meals, instant noodles, and processed meat. Thanks to Chefs UnitedTM culinary insights and its culinary network, Symrise thoroughly understands the cultural context and secrets from the kitchens of the world – from street stalls to consumers’ homes and high-class restaurants. Supported through deep understanding of complementary flavors such as herbs, spices, vegetables, grilled and fried notes, Symrise can build unique and relevant culinary creations.

The knowledge and capability of Symrise flavorists and proprietary application technologists allow Symrise to transfer that global experience into long-lasting, high-impact beef flavors with culinary balanced taste profiles. The basis of this is to thoroughly understand beef preparation methods. To achieve this, our in-house chefs cook the culinary targets using the recipes from chefs around the world obtained from Chefs UnitedTM. In doing so they have better understanding of consumer expectations towards beef tastes within and across markets and applications.

By creating culinary taste profiles from these dishes, Symrise obtains sensory fingerprints for authentic and locally relevant flavor profiles. Crucial to flavor development from these targets is a common language. Symrise uses a global language that allows specialists around the world to communicate consistently both internally and externally. The discover beef® range also complies with regulatory frameworks and religious requirements in all key regions.

“We understand local taste preferences on a global scale”, says Gabriel Wachter, Marketing Director EAME, Category Culinary, at Symrise. “With this know-how, we help our customers to discover the secrets of the “kitchens of the world” and successfully apply them to our flavors. Our dedicated teams from around the world made this possible. Thus, our discover beefTM portfolio results from an integrated platform that combines global approach and local adaptation, culinary expertise, category competence, market and consumer understanding, leading technology and sensory understanding. This approach delivered a global brand with regionally transferable technology.”

About Symrise

Symrise is a global supplier of fragrances, flavors, cosmetic active ingredients and raw materials as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.

Its sales of more than €2.1 billion in 2014 place Symrise among the top three companies in the global flavors and fragrances market. Headquartered in Holzminden, Germany, the Group is represented in over 40 countries in Europe, Africa and the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise thus takes sustainability into account in every part of its corporate strategy. The company was awarded the German Sustainability Award in 2012. In 2013, Symrise was certified as a “Green Company” by DQS.

Symrise – always inspiring more… www.symrise.com/discover-beef

Media Contact:
Bernhard Kott
Phone: +49 (0)5531 90-1721
E-mail: bernhard.kott@symrise.com

Christina Witter
Phone: +49 5531 90-21 82
E-mail: christina.witter@symrise.com