The global plant protein market is soaring. Some, like Bloomberg Intelligence, expect it to surpass $162 billion by 2030.
In many Asian countries, plant protein has served as a staple for thousands of years. Whereas much of the West only discovered its many forms and facets relatively recently – currently focusing on creating products with plant proteins, like burgers that taste similar to the meat original.
This reflects pressing concerns about the environment, animal welfare and our health. As a result, demand for and awareness about plant protein are growing fast. This highly dynamic market is constantly moving, and it can seem hard to keep up. Therefore, it is essential to master the risks of lagging behind. Brands and companies of any size have every reason to avoid making mistakes and seize the exciting opportunities on the horizon. Let’s take a closer look at the market from every angle.
