Give your plant protein the WOW taste factor.

Plant-based meat products are getting increasingly popular. Vegetarians, flexitarians, and (also) meat eaters alike include them into their diet. As these products are gradually closing the gap with real meat, mouth watering taste plays an essential role to stand out from competition and make customers want more.

An appealing plant protein goes beyond taste. Other factors like texture, appearance and nutrition play an important role too. At the same time, taste drives the liking as the no.1 factor of liking and for this reason deserves the lion’s share of our attention.

Overall, it takes three steps to make plant proteins taste great:

Step 1

Decide what product based on insights.

Step 2

Build taste from a blank canvas.

Step 3

Refine attributes through typification and appearance.


STEP 1: decide

Before setting out, you need to know exactly what kind of product you want to create. This means a clear vision based on in-depth trend and sensory consumer insights, from the choice of the protein base to the level of juiciness and top notes.

Combining this kind of research with the latest analytical modelling will provide us with an indication if consumers will like the finished prototype. Hence, we can offer actionable recommendations to get there. The choice of plant protein comes with an array of factors like availability, popularity and price, and also taste profile.Dillon Friday, PhD, Senior Category Director - Savory Flavor Division, North America

STEP 2: build

In the next step, you need to create a neutral “canvas”. Most plant proteins come with  off-notes – that often taste slightly bitter - whether intrinsically or because of the extraction or process method. You need to identify and balance them. Each plant protein possesses unique characteristics and requires a specific solution, depending on its application. This makes an analytical tool like ProtiScan™ so useful. As well as analyzing all the plant proteins available, it hunts out unappealing notes that you need offset. As masking technologies become ever more efficient, we can help you create a truly “blank canvas”.

This creates an ideal trampoline for building in background tastes that add complexity through broad notes like saltiness or umami. You can achieve this by using natural vegetable extracts like onion, garlic, and mushroom. As well as taste, consumers are looking for plant proteins that meet their nutritional needs. So, this represents the ideal moment to think about the right nutritional balance, based on benchmarks of leading meat products and their plant equivalents.

STEP 3: refine

The devil liese in the details. When it comes to plant-based meat, the final “refining” stage involves creating the look, taste and texture of the chosen meat, based on market mapping. Formulation specialists and food designers add distinctive top notes including fatty flavors to achieve the desire taste – in line with the sensory insights mentioned earlier. Given the importance of appearance, natural colorings from vegetable like carrots and beetroot also play a key role. You can even achieve the color change that occurs while cooking meat.

Because we connect latest R&D (like ProtiScan™), deep recipe expertise and high-quality natural ingredients, we can help create great tasting plant protein – closing the gap with meat to offer a flavorful and more sustainable alternative.Tim Kluth, Category Manager Culinary EAME

Would you like us to take up the challenge together? Get in touch.

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