Full-stream chicken solutions: Taking control of the supply chain

What do Symrise’s end-to-end chicken supply chain solutions mean for you?

To deliver market growth and industry-leading innovation, companies in the chicken competence need winning taste solutions that consistently meet consumer, religious, and regional regulatory demands.

While forecasts widely expect the market to continue expanding dramatically in the years to come, companies also face growing uncertainty and volatility to contend with. In addition, consumers behave more discerning than ever before about everything from nutrition, sustainability, and traceability to authenticity, affordability, and more.

To succeed and remain competitive, companies require full-stream solutions that minimize supply and quality challenges. A truly full-stream approach means providing solutions that address every point along the network of organizations, people, activities, information, and resources involved in delivering your product to a consumer.

Working with one partner is the key to that success. It means a single partner who can provide comprehensive, integrated solutions that stretch all the way from sourcing to consumer satisfaction — and beyond.

From the farm all the way to the future of chicken, Symrise can help. Download our eBook to learn more.

Innovation can involve taking what we already have and creating new combinations. It also can include an entirely new process built on listening to what customers need. Regardless, innovation happens nonstop and is always evolving. If we’d found all the solutions, we would run out of innovations. And I like that fact. I like challenges, and I like to solve things.Ann Marie D. Craig, Director of Research and Development

The chicken taste solution toolbox

Companies need solutions that cover comprehensive chicken tonalities, work well with all savory applications, and meet dietary, consumer, and market regulatory requirements. Our chicken taste solution portfolio does this by combining local and global consumer and market insights, full-stream price-stabilization, kitchen-like technologies, backward integration, and empowering companies to achieve taste superiority and controllable costs.

Leveraging our toolbox of taste solutions allows companies in the chicken competence to grow with the expanding market, meet consumer demand, and get ahead of the industry when it comes to future trends.

A partnership with Symrise offers many critical benefits, including:

  • Ingrained sustainability culture
  • Research, technology, and flavor-creation expertise
  • Flexible and accessible customer partnership

Furthermore, working with one single partner helps limit the NDAs and hassle of having to work with multiple partners.

To answer their need for guidance and speed-to-market solutions, many global companies turn to Symrise to help them:

  • Identify the winning product
  • Uncover drivers of liking
  • Determine the ideal sensory profile for their needs
  • Decode this ideal profile in terms of specific product formulation

What’s more, partnership with Symrise means authenticity, affordability, nutritional value, and clean labels.

Trusted, traceable, and transparent sustainable sourcing. The ability to understand consumer and market needs and translate them into winning profiles. The delivery of cost-efficient and best-in-class customized solutions. These are just some of the reasons companies around the world turn to Symrise for full-stream supply-chain solutions.


Want to learn more? Download our eBook “Chicken: Farm to future” today.

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