How Symrise invests in harnessing the best of nature for all of your chicken needs
73%. That many global consumers prioritized the natural claim in their grocery store purchase decisions, according to a recent survey. Consumers are scrutinizing ingredient lists like never before, and explicit use of the word ‘natural’ can make all the difference. At the same time, taste, food safety, and price continue to form critical preference drivers for a global majority, as well.
Companies in the chicken competence face a clear challenge. Driving business growth means cutting through the noise and delivering high-impact chicken flavors with ingredients and sourcing that support the package claims consumers demand.
What does ‘natural’ mean for consumers and chicken innovation? Navigating ‘natural’ can seem daunting. Symrise can help.
To meet consumer expectations for clean label, affordability, and authentic taste all at once, companies worldwide are benefiting from the traceability, sustainability, and full-stream control that comes from working with one end-to-end partner at Symrise.
From people to sourcing to technology, Symrise’s investment in ‘natural’ provides comprehensive, integrated, and highly-performing solutions for key category challenges that deliver on taste, transparency, and consumer trends along the entire supply stream.
