Farm to future: Expanding possibilities in flavor trends

How Symrise analyzes taste and utilizes predictive tools to uncover and anticipate flavor trends around the world

Rapid innovation and adaptation have proven crucial to succeeding in today’s market landscape. This applies in particular to the chicken competence: rapidly increasing demand, cutting-edge technologies, and complex and specific consumer expectations are more likely than ever to leave the slow-footed company behind.

Shorter product life cycles, competitors who are constantly developing new formulations, and constantly-evolving consumer taste preferences conspire to make it harder and harder for companies to simply maintain their market share, let alone grow it.

How can companies keep up with and meet consumer expectations and stay on the cutting edge of innovation … all while maintaining cost-effectiveness and achieving business growth?

The secret goes beyond keeping up, and lies in staying ahead.

Companies that partner with Symrise benefit from a broad range of comprehensive, integrated, full-stream chicken solutions. Keep reading to learn about some of the numerous proprietary tools we use to empower consumer preference prediction and efficient in-depth flavor analysis.

These two examples of our unique approach illustrate how we analyze and predict flavor in order to support world-leading, proven flavor solutions. This enables companies to get to market faster, more reliably, and with greater cost-effectiveness.

Download our eBook to discover how to innovate with comprehensive chicken solutions from sourcing to consumer satisfaction.

Decoding flavors involves three steps. First, we use our very strong market, consumer, and sensory insights. We also deeply understand the cooking processes and applications, aided by our in-house chefs and strong local chef networks in our target countries. Finally, we work with very strong R&D analytical capability.Linda Xu, Regional Category Director

Staying ahead of consumer preferences

For companies in the chicken competence, winning the market and pursuing business growth requires a deep understanding of consumer liking connected to specific regions and concrete raw material combinations. Proprietary Symrise chicken preference prediction tools enable trustworthy guidance and speed to market innovations, all built upon our ability to do the following:

Identify the winning product

Uncover the drivers of liking

Determine the ideal sensory profile

Decode the ideal profile in terms of specific product formulation

Develop a predictive model for future prototypes in target markets

From customizable predictive modeling technology enables formula optimization based on consumer liking to culinary trials and deep local cultural insights, our processes bring many unique commercial benefits.

For example, companies that partner with Symrise can become the creators of their high-impact chicken flavor solutions while seeing an immediate prediction of consumer liking. This helps narrow down the samples selected for consumer tests and increase speed to market. This also increases efficiency and cost-effectiveness in the product development process.

Decode > Design > Deliver

Symrise has developed a three-stage approach to translating consumer, market, and brand insights into winning product concepts and taste solutions for you. Those stages include: Decode, Design, and Deliver.

Decode

Consumer and Trend Understanding
Market and Brand Understanding
Regional Local Insights
Predictive Modeling

Design

Research and Technology
Authentic Signatures
Culinary and Sensory Expertise
Profile Innovation
Trusted Sourcing

Deliver

Backward Integration Enabling Full Traceability
Full-Stream Valorization
High-Impact Taste
Global Regulatory Expertise

The first stage focuses on understanding the consumer, the market, sourcing, the region, current trends, key drivers of liking, and what the future holds. We discover and decode this information into actionable insights and profile inspirations.

Next, we apply our culinary, sensory, and regulatory expertise, science-driven research and development, and gentle, kitchen-like techniques to develop relevant concept ideas and customized taste solutions.

Finally, we validate product and concept taste and deliver solutions that help companies shorten their development process and speed up getting cost-efficient and competitive products to market.

It all comes together to support a toolbox of integrated, end-to-end chicken taste solutions. And because Symrise is your one-stop-shop for all of your chicken needs, it means less hassle working with multiple partners and peace of mind that you have the guidance, confidence, and expertise to drive trends.

SymStixx™: A proprietary flavor analysis tool

Symrise uses one other tool that helps its partners to access a deeper understanding of flavor analysis - a proprietary instrumental analytical method called SymStixx. A small, portable glass probe, only a few centimeters long and a few millimeters thick. You can place the SymStixx instrument in contact with a sample to be analyzed, like a dish, after which it absorbs substances and compounds. We can then analyze them in our state-of-the-art research laboratories in order to produce comprehensive flavor profiles that match on-the-ground consumer favorites.

You can use this patented tool as easy as a knife or a fork. It provides a fast and easy method to give our flavorists significantly more comprehensive and detailed information about flavor components — everything they need to develop highly authentic profiles quickly and efficiently.

From flavor prediction to analysis, these two examples illustrate our full-stream chicken solutions that deliver on taste, transparency, and trends, from sourcing to consumer satisfaction.

Ready to expand your possibilities? Download our eBook “Chicken: Farm to future” today.

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