Discover how global and local combine, from farm to fork … and into the future
With the global chicken market size reaching US$ 196 billion in 2021, it has become obvious that consumers worldwide feel an appetite for chicken. In addition, today’s consumers make more conscious purchasing choices than ever before. And chicken falls into the range. In fact, a recent study found that a majority of respondents would prefer to buy products from transparent and sustainable companies.
The modern market presents unique challenges for companies in the chicken competence who need to answer consumer needs in terms of taste, declaration, and transparency to deliver best-in-class product performance.
In a fast and ever-changing global landscape, that forms a complex challenge.
How can companies benefit from insights into the evolution of regional markets, consumer trends, and societal perceptions? How can they conform to differing regional regulations and claims, labeling, and religious expectations? And on top of all of this, how can they achieve flavor authenticity while maintaining cost-effectiveness?