How can you capitalize on rapidly evolving consumer culinary expectations for taste, sustainability, affordability, and more? Symrise can help.
Chicken is the most consumed animal protein, popular and accessible across regions and cuisines around the globe. Population and income growth are driving exponential market expansion, and projections anticipate this trend will only continue.
At the same time, consumer expectations have expanded beyond taste alone to encompass labeling, certifications, sustainability, and health — all at an affordable price.
For companies in the chicken competence, understanding and meeting these challenges has become essential and challenging at the same time.
Shorter product life cycles make it difficult to maintain taste superiority and cost-efficiency. Competitors are constantly developing taste innovations and formulations that threaten market share. And consumer taste preferences are continuously changing.
Adapting quickly has proven essential to keeping up. In order to innovate, companies first have to understand and anticipate the needs of their consumers.
How can companies create distinct products that keep in step with consumer taste and quality expectations and get them to the market quickly, all while maintaining an affordable price?