Evolving consumer expectations are driving changes in chicken supply chains. Will your company keep up?
The chicken industry is facing challenges rarely seen before. Supply shortages, rising transportation costs, supplier inefficiencies, increasing consumer demands for more transparency, decreased environmental impact, and greater animal welfare expectations are leading to stiff headwinds that your company must navigate.
At the same time, the market is expanding at a rapid pace, offering many opportunities for innovation and growth.
As recent research shows, consumer expectations for food have moved beyond the label, driven by interest in the environmental, economic, and health impacts of the food products they choose to purchase. To maintain and grow their market share, companies must continue to meet these evolving expectations. Sustainable sourcing, traceability, clean labeling, and, of course, an authentic and reliable high-impact chicken taste that keeps consumers coming back deliver the key factors in achieving market dominance in the coming years.
As a trusted partner for comprehensive, integrated sourcing solutions, Symrise can help. Discover how our strengths with sourcing can power your success.