“We exist to deliver better living through scent.” This is the core message meant to convey three important points. First, the company is using its own origins as a starting point. Under the heading “Centuries of fragrance mastery,” Symrise is looking back at its founders and their successors. Over 220 years ago they began developing a rich tradition of excellent fragrance creations. These include the De Laire bases, which acted as the foundation for luxury perfumery and influenced many of the world’s legendary fragrances.
“A dedicated way – collaboration to create” is the second piece of Symrise’s fragrance DNA. The company’s perfumers are constantly in contact with each other, as well as other experts like artists, master chefs and researchers to develop the best possible fragrance concepts. There is also a cooperation and mentoring program as well as the Symrise Perfumery School.
The third aspect supplements the repositioning. “Pleasure with purpose” is at the forefront of Symrise’s work. Here, the Group has developed the industry’s most comprehensive and diverse range of aromatic substances – many of which are increasingly becoming sustainable. Symrise focuses on innovation and backward integration that stretches all the way back to the cultivation of the original plants.
Now, three employees from the hundreds in this division explain how Symrise has succeeded in translating these messages into innovative, creative and emotional products.
Alexandra Carlin is a perfumer at Symrise in Paris.
“With fragrant ingredients, I can create something that people wear every day that reflects their moods.”
David Apel is a Senior Perfumer for Symrise in New York.
“Through a part-time job, I wound up in fragrances 37 years ago and have been here ever since.”
Anne Cabotin works in Paris as the Vice President Global Account Director and is responsible for the key account Unilever.