More than care
Symrise recognized the potential of the pet food and pet care industry early on. Thanks to its innovative vision, Symrise is now one of the leading companies in the industry.
The pet care market is booming, driven by the humanization trend where pets are seen as integral family members. Symrise's innovative solutions address this trend by combining existing and new technologies to align pet owners' desires with their pets' needs. The company's origins in pet food trace back to 1978, with a focus on reducing waste and adding value through sustainable practices. Today, Symrise Pet Food leads the industry in providing high-value, sustainable solutions that enhance pets' well-being and owners' satisfaction.
As a global leader in the fragrance and flavor industry, Symrise’s vision to expand its portfolio to include innovative pet care solutions has grown in scope over the years. By way of smart strategic acquisitions and by leveraging the synergies between Symrise's expertise in the flavor and fragrance industry and its commitment to sustainability, the company was able to position itself at the forefront of the growing pet care industry.
Taking pet wishes seriously is what set Symrise apart from the competition. And it still does. The Holzminden-based company was the first manufacturer that sought the approval and acceptance of the fragrances and flavors with their actual consumers: dogs and cats. With their pet food business, they are addressing the growing demand for products that cater to the well-being of pets as cherished family members. Innovation is driven by a team of more than 100 scientists with expertise as flavorists, ethologists, veterinarians, nutritionists, process engineers, product technologists, microbiologists, and analytical chemists. Insights from pets, owners, and pet food manufacturers inform Symrise’s holistic approach bringing fresh solutions to the market – making pet care one of Symrise’s many shades of innovation.
