Consumers also only buy what they like on all levels: They want sustainability, but also the familiar fragrance. That includes ensuring that a fragrance, for example in a detergent, doesn’t evaporate immediately. It still has to be perceptible when an item of clothing is taken out of the closet after being there for a while. Because some molecules only interact with others in a specific way, perfumers cannot simply swap raw materials. At the same time, certain substances are essential for a perfume: “We need musky base notes, for example, which often have a higher carbon footprint. They do, however, ensure longevity,” says Anne Dussourt. This is exactly where great savings can be made if there are good substitutes or other compositions.
One way to achieve that is through captives – fragrance ingredients that Symrise has developed and patented and is allowed to use exclusively for 20 years. “The substances are almost always produced according to the principles of green chemistry from sidestreams in other sectors and are therefore very sustainable,” says Anne Dussourt. Philippa Smith is also aware of several levers that Symrise can use. “We talk to suppliers about how they can use these materials to reduce the carbon footprint,” says the Sustainability Director. Symrise has a close relationship with producers, thus allowing the company to select the most sustainable suppliers. “We also decide for ourselves what we include in the portfolio and can therefore also pay attention to the CO2 values. And we have a lot of influence on the creation process, in which we can put together the best possible compositions.” To that end, the team is rolling out the findings for all perfumers around the world to answer questions and also raise awareness of the topic.
Philippa Smith and Anne Dussourt also put the work on the carbon footprint in perspective: “Sustainability is much more than just preventing greenhouse gases,” says Philippa Smith. “The topic is highly complex when we include the other dimensions of sustainability,” Anne Dussourt adds. In Madagascar, for example, where Symrise distills a range of natural substances, the focus is on social impact with the smallholder farmers, while in India the focus is on supporting farming communities through climate-smart agriculture, such as solar-powered irrigation. At the same time, natural substances have the disadvantage that they use large areas of land, but the advantage that they can support biodiversity. “We have to therefore always look at how we can improve products in all areas,” says Philippa Smith. To that end, the data will be optimized in the coming years as a basis, hence making more and more fragrance compositions more sustainable. “We’ll continue to work on the topic so that we can use increasingly better and more sustainable raw materials to develop sustainable creations,” says Anne Dussourt. “Our journey has only just begun.”