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The making of a global favorite

Vanilla is not only craved by consumers globally as a flavor in its own right - it also harmonizes with almost everything. Enhancing the perception of sweetness and masking the perception of bitterness, vanilla is one of the most important flavor directions in the world today. Additionally, vanilla has one of the world's most evocative aromas, adopted by different regions and cultures in subtly different ways. It has been a key ingredient in some of the most iconic perfumes ever since we first synthesized vanillin 150 years ago.

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The birth of our industry

Image of Reimer & HaarmannMore

The Big Bang

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Eight facts about how vanilla conquered the world

World Vanilla DayMore

How Symrise celebrates World Vanilla Day

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The renewable roots of synthetic vanillin

Lina MorgensternMore

How a "cooking influencer" triggered the vanillin boom

vanilla beansMore

How Symrise revolutionized the vanillin production a second time