The setting alone was special: A group of young social media influencers from the USA and the United Kingdom jumped onto a retro bus and headed to a hemp field in Dassel-Deitersen in South Lower Saxony. There the cosmetics and lifestyle bloggers talked to organic farmer Kilian Henne, Symrise research and marketing experts and Symrise CEO Dr. Heinz-Jürgen Bertram. Also on the field were employees of American cosmetics brand Kiehl’s. The Hemp Day event celebrates the launch of Kiehl’s hemp oil-based products. The influencers took videos and photos and were deeply impressed by the variety growing here – Finola. This variety is designed for industrial use and does not contain the substance Tetrahydrocannabinol, whose presence is strictly limited by cosmetic regulations in most of the countries.
Hemp as a raw material is a trend
Hemp Day was also special for Irina Deloire: “For me the highlight of “Hemp journey “was working together across divisions.” Irina, from France, works in Paris as Global Account Director in the Cosmetic Ingredients division and has helped write the hemp success story for the past few years. It all started in 2016 with colleagues from market research. They identified this raw material as a robust trend. Then, colleagues from a variety of Departments analyzed where the material could be used in the Cosmetic Ingredients Portfolio. “We also explored regions where we could obtain the raw material and looked into water consumption, effects on the soil and other environmental parameters,” says Irina, who is also a member of the Sustainability Board in the Scent & Care segment.