Nowadays, pets live with us as part of the family. This evolution in the relationship between pets and their “parents” has altered demand: sustainably sourced “human-grade” pet products have become extremely popular. To fulfill these wishes, Symrise Pet Food has developed innovative methodologies to get valuable insights and reliable data, consulting the consumers, aka the pets, themselves.
Pet parents participate in their companion animals’ lives to a great extent. As they project their own preferences into shopping for pet products, they now expect more choices, quality, and enjoyment for these cherished members of the family. Symrise Pet Food is creating solutions for this area and has established itself as a global leader in high-value solutions designed to improve pets’ well-being and enhance owners’ satisfaction. One of their recent projects includes a collaboration with Symrise fragrance development. They worked hand in hand with the experts at Panelis to establish a one-of-a-kind pet fragrance program. From this highly innovative and pet-friendly expert measurement center they received unique insights into pets’ preferences and behaviors. Panelis consults cats and dogs themselves – in a caring environment ensuring the highest standards for their well-being. In return, these pets help Symrise deliver reliable, insightful data on the foods or olfactive stimuli they prefer and how they enjoy them. What has started here extends to other areas as well: Symrise is continuously expanding their industry-shaping measuring methodologies. To target pet malodor for instance, by developing beyond safe fragrances that ensure positive pet behavior and wellbeing, support pet-preferred and pet-approved claims and are well liked by pet owners. For the first time ever, pet parents can choose scented pet care products with the confidence of knowing they obtain a “pet-approved” fragrance!
